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  1. How listening to clients helped a young firm find its niche

    Targeted marketing may be in vogue, but some firms are taking a different approach to attracting the right clients...

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  2. Affiliate marketing and the law

    Five tips to keep businesses and their affiliate marketers out of legal hot water...

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  3. Tune in to social media to reach customers

    Jo Brothers, head of social media and digital at Westpac NZ, offers tips on how businesses can get the most out of their social media strategy...

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