Attracting talent

Enhancing the attractiveness of the profession is a priority focus of our strategic plan to ensure a diverse pool of talent coming in and a sustainable future for the profession.

Through campaigns, engagement activities, partnerships and resources we are reshaping the outdated perception, that a career in accounting does not align with what the current generation want from their career, by highlighting how accounting can turn your passions into your career.

Our aim is to build awareness of the exciting and diverse opportunities a career in accounting can offer, and position accounting careers as a way to have real impact and make epic things happen.

This page has information and resources to equip CA ANZ members to help us change perceptions and build the future talent pipeline.

The ‘Make Epic Things Happen’ campaign

Launched in 2024, this campaign aims to shift perceptions of accounting among the next generation and demonstrates how young people can pursue their passion and make epic things happen, in any industry, with a career in accounting. The campaign highlights how accounting is at the heart of every business, powering passions from sport and gaming to music and beyond. Having already reached millions of young Australians and New Zealanders, the campaign will continue to run in market, inspiring them to see accounting as a pathway to an exciting, meaningful career.

The ‘Pathways to Epic’ campaign

From 2025 onwards, we build on the momentum of the ‘Make Epic Things Happen’ campaign, and expanding the creative platform to reach new audiences with the message: There are many ways to become a CA. The ‘Pathways to Epic’ campaign is the next step in the journey, where we show that regardless of your background, becoming a Chartered Accountant is your path to an epic future.

Make Epic Things Happen

A student hub that inspires young people to see how accounting can turn their passions into a rewarding career.

ExploreAbout Make Epic Things Happen

The pathway to an epic career

Show audiences why becoming a Chartered Accountant could be the right path for them.

ExploreAbout The pathway to an epic career

High School Presentation

Our members play a vital role in inspiring the next generation of Difference Makers and are often asked to share what they do, whether at their children’s school or by a family member, friend, or neighbour. To support this, we’ve created a presentation for high school students (Year 9+) across Australia and New Zealand.

The presentation helps members talk about:

What accountants do and where they work
The variety of roles and industries within accounting
Common misconceptions about the profession
How to become a Chartered Accountant
Resources for students to explore where accounting can take them

It includes interactive elements such as quizzes, real CA stories, and Q&A opportunities.

This outreach allows our members to empower young people to discover their passion and purpose in accounting.

Presentation

A PowerPoint presentation which can be tailored for your audience.

Download presentationAbout Presentation

Speaker Guide

This guide provides tips and tricks to help you deliver the presentation including likely Q&A.

Download guideAbout Speaker Guide

Career cards

A set of cards to help students explore a range of interesting career opportunities that align with their passions.

Download nowAbout Career cards

Booklet

A takeaway tool to inspire, educate and enhance young people’s perception of the accounting profession.

Download nowAbout Booklet

Help students achieve their career goals

CA ANZ offer a student membership that can be shared with high school students. Signing up gives students access to internships, networking events and tailored monthly newsletters to support their career aspirations for an epic future.

Student Membership

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