Our ‘Attractiveness of the Profession’ strategy aims to show how accounting is at the heart of every business and that by studying or working in accounting you can turn your passions into your career. And that chartered accountants do make epic things happen!

The ‘Make Epic Things Happen’ Campaign

The 'Make Epic Things Happen' campaign, in market from 25 July 2024 through to 30 March 2025, is a crucial part of the 'Attractiveness of the Profession' strategy and showcases how young people can achieve extraordinary things in any industry through a career in accounting.

The campaign will launch in cinemas with an advert disguised as a movie trailer ‘The Accountants’, showing young people who make epic things happen in four passion industries – sport, music, gaming and the environment.

‘The Accountants’ trailer will play before the highly anticipated blockbuster, Deadpool & Wolverine, and is supported by social media and digital advertising, driving our audience to MakeEpicThingsHappen.com.

Download the Member briefing pack below for more information.

Presentation for high school students – Updated with campaign material

Designed to help members talk about the opportunities a career in accounting can offer.

Chartered Accountants often get asked to talk about what they do. Whether it’s at their children’s schools, or by a family member, friend or neighbour.

To help members talk about what they do, we have produced a presentation for audiences in high school (from Year 9) in Australia and New Zealand. The presentation is an aid that members can use when presenting to a high school audience and covers:

• being an accountant including where you can work and what you would do
• the breadth of roles accountants hold and the variety of industries they work in
• common misconceptions around accounting
• how to become a Chartered Accountant
• resources for students to see where accounting could take them.

It incorporates interactive elements such as a quiz, stories from other CAs and opportunities to ask questions.

This outreach to students – the CAs of the future – allows our members to show that accounting is more than numbers and the key to a world of possibilities. It is being a business advisor, working in a broad range of industries and can involve activity that is as varied as flying a drone or aiding a criminal investigation.

This is an important tool to boost the perception of accounting and empower young people to discover their passion and purpose within the profession.

High School Toolkit