Marketing your practice

How to promote your accounting practice to clients and employees.

To help you secure new clients, and attract and retain talent, we have a range of resources to highlight the value of working with a Chartered Accountant like yourself, and promote the link between your practice and your professional body. 

Building your presence online

Our tailored guide provides tips and online tools to boost your practice’s website and social media marketing. This includes a website health check, using Google My Business and SEO effectively, and driving traffic to your LinkedIn. 

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Access to logo suite

Members who hold a CPP must confirm if their firm meets the Chartered Firm requirements. If the firm meets the requirements, the logo suite can be issued to these members. The logo can be used on stationery, business cards, email signature and signage.

Liability disclaimer for Australian practices

Australian public practice members must include the following disclaimer written no smaller than size 8 Times New Roman Font on all business stationery (excluding business cards), electronic communications (including emails sent from mobile phones) and website pages.

Liability limited by a scheme approved under Professional Standards Legislation.

The CA logo and Chartered Accountants description is available to firms where all of their principals are either:

  • CAs holding a Certificate of Public Practice with CA ANZ; or
  • Affiliate members of CA ANZ

Where Affiliates are involved:

  • They cannot outnumber the CPP holders; and
  • They cannot own more than 50% of the firm

Join the discussion on My CA

Join the Practice group on My CA.

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