Our Strategy

Our strategy supports our members to make a difference to the communities in which they work and live.

Leading the future

Building on the success of the 2020-25 strategy, our new strategy aims to continue to grow our impact and capability, in a rapidly changing world. It positions CA ANZ to lead the profession into new frontiers like AI, sustainability and evolving workforce needs, and supports our members through what’s next.

Insights that shaped our direction

At the heart of this strategy is an extensive discovery process, shaped by thousands of member insights, input from external stakeholders and thoughtful feedback from teams across CA ANZ.

This includes:

  • over 3500 members surveyed on the value CA ANZ can provide 
  • member CEO townhalls 
  • over 15 consultations with Regional Councils 
  • 34 focus groups conducted across ANZ 
  • over 30 interviews with key industry experts.

A clear direction to 2030

Our strategy provides a roadmap to 2030 under five key aspirations: a magnet for diverse talent, supported members equipped for success, a trusted and respected profession, Chartered Accountants and future-focused leaders, and an adaptive and effective professional body.

We have identified seven key focus areas shaped by what members told us matters most, and by the evolving role of Chartered Accountants in business and society. Together with our internal enablers, we have laid strong foundations with our people, our culture and our systems to deliver our strategy and continue creating value into the future.

Our new strategy builds on our past successes as we seize new opportunities in an ever-changing landscape and continue our vital, ‘always-on’ work to empower and support our members to be Difference Makers.

Strategy