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Sponsorship smarts – how to get a win-win
As expectations of social responsibility change, sponsorship needs to move beyond just writing cheques towards long-term partnering, says Giddy Up founder Brian Steele...
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CA knows the power of a good brand story
Karina McLauchlan, an Australian CA based in the US, talks about her role as vice-president of finance for famed shoe firm Shoes of Prey and why she thrives on the power of a good brand story...
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How Australia can get Asia-capable
A surprising number of Australia’s top business leaders are yet to develop the skills needed to seize opportunities in Asia, according to a new Asialink Business study...
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How to get headhunted for your dream job
How can you get noticed by the right people in the job market and land the job you have always wanted? Two careers experts reveal how to do it...
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Top ten influencers every CA needs to follow
The best social media accounts, influencers and blogs every CA needs to follow...
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Diversify and stay relevant for the future
How can accountants diversify to stay relevant? Brisbane FCA and business coach Scott Charlton shares some tips on the best way forward...
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Six ways to build your business profile on LinkedIn
Online networks have an enormous reach, but there are unwritten rules you should follow...
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The rise of China's middle class
In episode 13 of the Acuity podcast Bob Carr discusses how Australian business can benefit from the predicted explosion of China’s middle class...
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How customer power can help to grow a business
Happy customers who trust and refer their accountant can be key to growing a practice...
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Five mistakes that can ruin a firm's brand
Firms spend a lot of money building their brand but brand can be undermined or undone from within...
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The corridors are your catwalk
Emily Plummer CA has quit her PwC role and devoted herself to inspiring women to look better – and get ahead – at work...
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Tune in to social media to reach customers
Jo Brothers, head of social media and digital at Westpac NZ, offers tips on how businesses can get the most out of their social media strategy...
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The value of marketing
London Business School's Patrick Barwise on what all finance professionals need to know about their marketing colleagues...
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Acuity podcast episode five now live
Episode five of the Acuity podcast, which investigates search engine optimisation (SEO) best practice for small to medium businesses, is now available...
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Australian Consumer Law and fake reviews
Are you walking the talk when it comes to customer reviews and testimonials?...