Date posted: 15/05/2024

How to attract and retain the next generation of graduates into accounting and auditing

CA ANZ and CPA Australia partnered with UTS and Massey University to conduct research on talent in the accounting and audit profession

In brief

  • 60% of university students, on average, believe that it is worthwhile to invest in studying accounting
  • Approximately 60% of university students had a favourable view of the accounting profession
  • University students lack confidence in their aptitude for accounting and auditing work, particularly in their first year of study

The University of Technology Sydney (UTS) and Massey University have released a research report; Talent in the accounting and auditing profession – how to attract and retain next generation of graduates into accounting and auditing. It provides insights on potential talent entering the accounting and auditing profession in Australia and New Zealand.

This research was funded by Chartered Accountants Australia and New Zealand and CPA Australia in association with the Accounting and Finance Association of Australia and New Zealand (AFAANZ) Auditing and Assurance SIG and the Australian Public Policy Committee (APPC). It is in response to the perceived lack of talent in the audit profession.

The findings of this study underscore the potential for increased communication efforts by all stakeholders to promote the accounting and auditing profession to prospective university students across Australia and New Zealand.

NOTE: CA ANZ has not verified the accuracy of the information in the report.