Date posted: 04/11/2024

Future-Proofing Finance: Business Partnering Insights for Chartered Accountants

Finance business partnering is evolving. Discover how CFOs and Chartered Accountants are leveraging advanced technologies and strategic partnerships to drive value creation and business resilience.

In brief

  • Leading CAs see a rapid evolution of business partnering as a strategic function.
  • 44% of CFOs reported that advanced technologies and automation are the most effective ways to build their organisations' resilience.
  • Future-proofing finance involves essential soft skills and customer-centric strategies.

In recent years, business partnering has emerged as a strategic function, and today’s CFOs are partnering with Chartered Accountants to drive future-focused discussions, manage risk, enable data-driven decision-making, and influence value creation.

This revised and updated Business Insight explains what business partnering means for Chartered Accountants today. From applying AI-powered financial modelling to shaping environmental, social and governance programs, we explore what best-in-class business partners are doing right now.

We spoke with leading Chartered Accountants to discover their proven approaches to effective business partnering, including tech-enabled business partnering using dashboards, generative AI, robotic process automation and more. At the same time, our guide keeps one eye firmly on the fundamentals of successful partnering, including applying a customer-centric lens.

The guide also covers essential business partnering skills, traits and behaviours, as well as strategies to future-proof finance through effective partnering.

"A great finance business partner not only understands data, but also the operators who use that data. They’re not just a numbers person—they’re a people person as well.”
Dr Aneesha Varghese Cowan CA