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  1. acuity

    Succeeding in regional areas is all about trust

    Crowe Howarth partner Craig Macalister CA sees Invercargill as a wealthy regional area that requires a different accounting approach than a city...

  2. acuity

    How customer power can help to grow a business

    Happy customers who trust and refer their accountant can be key to growing a practice...

  3. acuity

    Daigou - buying local to sell to China

    Small-scale by Chinese standards, daigou traders have the buying power to strip supermarket shelves down under through massive direct purchases – and there lies the opportunity, but also the risk...

  4. acuity

    What you didn’t know about the neuroscience of trust

    Trust is at the core of an accountant’s relationships with clients, but what is ‘trust’ and how does it affect business?...

  5. acuity

    Welcome to the sharing economy

    Consumer behaviour is changing — the next generation of consumers are footloose, fancy free and owning physical products is becoming seriously passé...

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  6. acuity

    Five mistakes that can ruin a firm's brand

    Firms spend a lot of money building their brand but brand can be undermined or undone from within...

  7. acuity

    Working as a CA in remote Australia

    Living and working in the remote Red Centre of Australia offers a wealth of benefits for accountant Tanya Kirker...

  8. acuity

    How to successfully crowdfund a business

    A Brisbane CA has created a café where small business owners can network as the centrepiece of his accounting practice...

  9. acuity

    Driving digital transformations

    Jane Muirsmith FCA, managing director of Lenox Hill, shares insights from 25 years in the world of digital...

  10. acuity

    CA knows the power of a good brand story

    Karina McLauchlan, an Australian CA based in the US, talks about her role as vice-president of finance for famed shoe firm Shoes of Prey and why she thrives on the power of a good brand story...

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