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  1. acuity

    How customer power can help to grow a business

    Happy customers who trust and refer their accountant can be key to growing a practice...

  2. acuity

    Daigou - buying local to sell to China

    Small-scale by Chinese standards, daigou traders have the buying power to strip supermarket shelves down under through massive direct purchases – and there lies the opportunity, but also the risk...

  3. acuity

    What you didn’t know about the neuroscience of trust

    Trust is at the core of an accountant’s relationships with clients, but what is ‘trust’ and how does it affect business?...

  4. acuity

    Succeeding in regional areas is all about trust

    Crowe Howarth partner Craig Macalister CA sees Invercargill as a wealthy regional area that requires a different accounting approach than a city...

  5. acuity

    Five mistakes that can ruin a firm's brand

    Firms spend a lot of money building their brand but brand can be undermined or undone from within...

  6. acuity

    Working as a CA in remote Australia

    Living and working in the remote Red Centre of Australia offers a wealth of benefits for accountant Tanya Kirker...

  7. acuity

    Welcome to the sharing economy

    Consumer behaviour is changing — the next generation of consumers are footloose, fancy free and owning physical products is becoming seriously passé...

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  8. acuity

    THE ICONIC’s fashionista accountant: Anna Lee CA

    From finance to fashion, THE ICONIC’s COO Anna Lee CA has shown she is the master of reinvention...

  9. acuity

    Acuity podcast episode three now live

    The third episode of the Acuity podcast, which discusses Amazon’s imminent arrival in Australia, is now available...

  10. acuity

    High tide as Amazon eyes Australia

    How will Amazon’s rumoured full service launch in Australia impact local retail business and change consumer behaviour?...

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