acuity
Succeeding in regional areas is all about trust
Crowe Howarth partner Craig Macalister CA sees Invercargill as a wealthy regional area that requires a different accounting approach than a city...
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acuity
How customer power can help to grow a business
Happy customers who trust and refer their accountant can be key to growing a practice...
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acuity
Daigou - buying local to sell to China
Small-scale by Chinese standards, daigou traders have the buying power to strip supermarket shelves down under through massive direct purchases – and there lies the opportunity, but also the risk...
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acuity
What you didn’t know about the neuroscience of trust
Trust is at the core of an accountant’s relationships with clients, but what is ‘trust’ and how does it affect business?...
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acuity
Welcome to the sharing economy
Consumer behaviour is changing — the next generation of consumers are footloose, fancy free and owning physical products is becoming seriously passé...
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acuity
Five mistakes that can ruin a firm's brand
Firms spend a lot of money building their brand but brand can be undermined or undone from within...
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acuity
Working as a CA in remote Australia
Living and working in the remote Red Centre of Australia offers a wealth of benefits for accountant Tanya Kirker...
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acuity
Welcome to the social media shopping mall
The future of e-commerce belongs to social apps like China’s WeChat. Businesses should start preparing now...
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acuity
AI customer-isation
Frank van der Velden CA, chief executive of Touchpoint Group, explains how artificial intelligence (AI) will change the way you do business online...
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acuity
Voice search to dominate mobile queries
How to improve your organisation’s approach to search engine optimisation (SEO) to better respond to an anticipated rise in voice search queries...
