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  1. acuity

    7 tips for great Google Ads for accountants

    What’s the secret to getting Google Ads right for accounting practices? Use these tips to boost leads and conversions...

  2. acuity

    Helping family business clients spot the potholes

    Accountants advising family firms need more than technical accounting expertise to get it right. Robert Powell FCA, the 2018 Family Business Australia Accredited Adviser of the Year, shares his tips...

  3. acuity

    How CAs can avoid conflicts of interest in joint ventures with clients

    Entering a joint venture with a client isn’t against CA’s ANZ Code of Ethics, but conflicts of interest can arise...

  4. acuity

    5 ways accounting practices can upsell their services

    When you empower your team with practical consulting skills, the fear in selling your firm’s services dissolves...

  5. acuity

    How to get client terms right

    Failing to set clear terms of engagement with clients can be risky for accountants. Here’s how to avoid complaints and disputes...

  6. acuity

    Combining digital with the human touch

    Despite the rise and rise of technology, great customer service for all sorts of business is still driven by human interaction...

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