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  1. acuity

    The value of marketing

    London Business School's Patrick Barwise on what all finance professionals need to know about their marketing colleagues...

  2. acuity

    Is neuromarketing becoming unethical?

    As neuromarketing gathers pace and we can be increasingly manipulated, pressing ethical questions need to be answered...

  3. acuity

    Acuity podcast episode five now live

    Episode five of the Acuity podcast, which investigates search engine optimisation (SEO) best practice for small to medium businesses, is now available...

  4. acuity

    Tune in to social media to reach customers

    Jo Brothers, head of social media and digital at Westpac NZ, offers tips on how businesses can get the most out of their social media strategy...

  5. acuity

    David Steedman talks Maton Guitars and how to go global

    The CA at the head of Maton Guitars talks about the music industry, the family business, and success on the world market...

  6. acuity

    Tips to grow word-of-mouth marketing

    One important type of promotion that is often overlooked by business leaders is word of mouth marketing and advertising...

  7. acuity

    Are entrepreneurs born or bred?

    Are you born an entrepreneur, or is it something anyone can learn, given the right education, experience and mentoring?...

  8. acuity

    The rise of China's middle class

    In episode 13 of the Acuity podcast Bob Carr discusses how Australian business can benefit from the predicted explosion of China’s middle class...

  9. acuity

    How customer power can help to grow a business

    Happy customers who trust and refer their accountant can be key to growing a practice...

  10. acuity

    Five mistakes that can ruin a firm's brand

    Firms spend a lot of money building their brand but brand can be undermined or undone from within...

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