Date posted: 15/04/2019 3 min read

New campaign demonstrates the value of a CA to business

The Choose a Chartered Accountant campaign enters a new phase this week with the aim of emphasising how valuable CAs are to business.

In brief

  • The campaign will be run from 1 April-30 June 2019
  • It will feature on billboards and posters across Australian and New Zealand major cities
  • The campaign continues to target SMEs and builds on the 2018 campaign

The Choose a Chartered Accountant campaign reinforces the 'Driving the business behind your business' key message from the 2018 campaign. It introduces two new messages - 'Get your cash flow running smoothly' and 'Make your business work for you'. These messages reflect the key pain points many businesses face, positioning CAs as important contributors to business success.

This campaign targets the more than 3 million small-to-medium enterprises (SMEs) across Australia and New Zealand.

The key theme is that the expertise and advice of a trusted CA can be the critical ingredient that allows SMEs to reach their full potential. To ensure it hits the mark, we road-tested the messaging among members in practice.

The campaign includes posters on bus backs and or sides, billboards and Adshels and will run from 1 April to 30 June 2019 in Australian and New Zealand major metropolitan areas.

Some of the campaign highlights include:

The Network with Ross Greenwood

Well-known Australian finance guru Ross Greenwood hosted a series of The Network podcasts on the Macquarie Radio Network. The podcasts feature Julie Hough CA and David Armstrong FCA who provide expert advice on the challenges SMEs face. The podcasts are a great way to showcase the skills and value CAs bring to a business.

Listen to The Network

The Network is a new podcast series hosted by financial expert Ross Greenwood.

Listen now

Brand video

The brand video centres on a thriving business environment and tells the story of the how CAs 'drive the business behind your business'. The business park features a wide range of industries, demonstrating the diverse businesses our members serve.