Date posted: 6/03/2018 5 min read

Keep the conversation going, and make it meaningful

Future success of corporates hinges on their ability to engage digitally with their consumers, believes the head of ICT at CA ANZ

In brief

  • To engage with stakeholders meaningfully in the digital generation, it is critical to catch them at the time, place and on the device of their choices
  • CA ANZ’s Sanjeev Gupta will be in a panel discussion at the AFR Business Summit on 6-7 March 2018
  • Technologies like blockchain and augmented/ virtual reality (AR/ VR) are set to create new operating models

Sanjeev Gupta

Sanjeev Gupta, Chief Information Officer of Chartered Accountants ANZ

Amidst the overdose of information flowing around, the bits that truly engage are those which connect with the intended consumers meaningfully, at the time, place and on the device of their choices, believes Sanjeev Gupta, Chief Information Officer of Chartered Accountants Australia and New Zealand.

Gupta is a panellist in a discussion on digital disruption in the upcoming AFR Business Summit, set to be held at the International Convention Centre Sydney on 6-7 March 2018.

Stressing on the inevitable cleaving of information and digital technology as the only way forward for corporates to keep their partners intact, Gupta’s mantra for success is to, “keep the conversation going."

He shares with pride the work being done for it at Chartered Accountants ANZ. “We are one of the first member based organisation globally to drive their engagement by building a community connection hub which is due to go-live in the second half of 2018.

"It's only a matter of time before the entire profession of accounting evolves to work around the new possibilities accorded by technology"
Sanjeev Gupta Chief Information Officer, Chartered Accountants Australia and New Zealand

"We are using data [and technology] to not only understand our members better and communicate with them more effectively, we are also using it enable members to connect with other members who are facing similar business challenges within the same industry or across industry groups, get access to relevant content, educational courses and webinars, check on their Continuous Development Points (CPDs) etc,” he explains.

During the discussion, Gupta plans to emphasise on the urgent need for corporates to embrace technology, or risk losing out. Blockchain and augmented/ virtual reality (AR/ VR) are the technologies to watch out for in the next couple of years, according to Gupta. “They will create new operating models and change the way we engage.”

“The pace of change of technology is unbelievable, and there are plenty of successful case studies of how corporates have capitalized on them to work around basic problems and accounting challenges. Already, artificial intelligence is being used for conducting audits, and it’s only a matter of time before the entire profession of accounting evolves to work around the new possibilities accorded by technology,” he says.

CA ANZ are sponsors of the AFR Business Summit in Sydney on 6-7 March 2018

Find out more about the summit

Access the panel discussion featuring Sanjeev Gupta, 2018 Australian of the Year Professor Michelle Yvonne Simmons and Steven Worrall, the Microsoft CEO in Australia

Learn more