Date posted: 25/06/2019 3 min read

Emphasising the importance of trust

Trust is a crucial part of the reason Chartered Accountants are held in such high regard, so the Choose a Chartered Accountant campaign now emphasises the difference CAs make to businesses and communities as trusted partners.

In Brief

  • The campaign will run from 24 June to 31 August 2019
  • It will run across a broad range of media in Australia and New Zealand
  • It will focus on building public awareness of the difference Chartered Accountants make as trusted partners

This new brand campaign, developed in collaboration with Chartered Accountants Worldwide (CAW), dramatically demonstrates the importance of trust, a key value that differentiates Chartered Accountants Australia and New Zealand, our members and the great work they do in society every day.

The campaign focuses on building public awareness of the difference Chartered Accountants make as trusted partners to businesses and communities.

From our conversations with members, ongoing research and recent events in New Zealand and Australia, it’s clear that trust has never been a more important issue. By focusing on trust we have an opportunity to raise the profile of the profession and set it up for future success.

Wellington Airport

The campaign will run across Australia and New Zealand, targeting business decision-makers and will be focus on a broad range of media channels from June through to August. Look out for the campaign in outdoor, transit (bus sides), online video, cinema, social media and radio.

Have questions?

We are here to help. Please contact our Member Support Team on service@charteredaccountantsanz.com or 1300 137 322 (Australia); 0800 469 422 (New Zealand) or +64 4 474 7840 (outside AU and NZ).

Search related topics