Date posted: 5/08/2020 3 min read

Winning in Asia: Creating long-term value

New joint research unpacks misconceptions and dispel myths about challenges of doing business in Asia

In Brief

  • Two years in the making, Winning in Asia is focused on ultimately shift the thinking of corporate Australia towards greater internationalisation
  • CA ANZ CEO Ainslie van Onselen says this project will provide important new insight into the realities of doing business in Asia as opposed to relying only on perceptions and anecdotes
  • This report is by business for business. It is released at a most challenging time for the Australian economy with the findings and recommendations to be considered in the context of mapping a sustainable, long-term recovery from the coronavirus pandemic.

In partnership with Asialink Business, the Commonwealth Bank of Australia (CBA), the Australian Institute of Company Directors (AICD) and The Sid and Fiona Myer Family Foundation, Chartered Accountants Australia and New Zealand (CA ANZ) announces the findings and recommendations of a major thought leadership project, Winning in Asia: Creating long-term value.

Two years in the making, Winning in Asia is focused on unpacking some of the commonly held misconceptions associated with doing business in the region and to ultimately shift the thinking of corporate Australia towards greater internationalisation – through the prism of Asia.

"This project will provide important new insight into the realities of doing business in Asia as opposed to relying only on perceptions and anecdotes."
Ainslie van Onselen, CA ANZ CEO

"By identifying those business models that have produced success, it will also perhaps for the first time, enable our C-suite executives to take a more nuanced approach to assessing risk adjusted returns through a long-term lens."

For more on Asialink visit https://www.winninginasia.com.au/

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