Chief Marketing Officer
As Chief Marketing Officer, David is responsible for driving growth for the organisation through leading our brand, marketing and communication strategies.
David has over 25 years of senior marketing leadership and brand building expertise. He has helped build some of the world’s leading brands including IBM, Lenovo and Sony while at Ogilvy Asia Pacific and was global brand & partner marketing leader for Acer Computers based in Taipei.
His roles has seen him work across various cultural and economic markets, including extensive experience living and working in the Asia Pacific region.
Over the past twelve months David has overseen the implementation of the new CA ANZ website and Art of Prosperity campaign. In the next twelve months David will be focused on the implementation of a unified ‘One Voice’ marketing approach that delivers and measures improved member value.
Other key marketing focus for FY18 will include; building the pre-eminence and distinctiveness of the CA designation; a consolidated social media strategy to deliver an engaged member community; and a unified content approach that creates conversations and influence with member clients and key industry stakeholders.