Date posted: 21/01/2019 3 min read

CA Maple Ip on owning the agile ways of start-ups

In brief

  • CA Maple Ip recently stepped into the office of Stone & Chalk Melbourne as part of the CA in Residence Programme
  • The CA in Residence Programme provides members with the opportunity to get a taste of life as an entrepreneur through a one month residency in a leading start-up hub
  • We caught up with Maple to hear about her experience and to learn how it has improved her approach to running her own boutique practice in Kew, Melbourne

A CA passionate about helping business owners make critical decisions using real data, Maple Ip stepped into the offices of start-up incubator Stone & Chalk as part of the CA Start-up Immersion Programme. She went in with an agenda to help start-ups save and earn more money and came out learning the ways of business start-ups.

Quick facts

  • Maple Ip Principal at OziDesktop
  • Lives in: Melbourne, Australia
  • Specialises in: automating and perfecting the bookkeeping process with full transparency using the latest SaaS, and helping business owners to make better decisions using analytics and advanced forecast models.
  • Hobbies: travelling, fine dining, yoga and oil painting.

Maple Ip CA

Maple Ip CA

Tell us about what you do.

I run a boutique practice in Kew, Victoria that is focused on embracing technology to make the accounting experience more efficient and easier to manage.

Why did you do the CA Catalyst start-up immersion?

I wanted to surround myself with likeminded people going through a similar path with their relatively new business venture.

What were the top three things that you learned?

  1. Often start-up founders have five or six years' experience in a corporate or highly specialised environment and have now started to take their vision into their own hands. Using the knowledge from their previous roles, start-ups offer a solution to clients with a lower budget, allowing them the opportunity to experience services and products that they usually wouldn't have accessed ten years ago.
  2. Convenience and timeliness is a big factor. Being able to meet on the same day or in the next hour due to the close proximity means businesses can connect within a much shorter span of time which means a lot to fast growing industries.
  3. There is a general passion for learning in the space. I found that most start-ups are happy to be sent a link and they will read into it themselves, compared to my previous client experiences where it was felt the education process must involve the accountant and partner.

What impact did you feel you made on the start-up that you worked with?

Being accessible and the ability to deliver results (or at least a response) within a short time frame.

Using the knowledge from their previous roles, start-ups offer a solution to clients with a lower budget, allowing them the opportunity to experience services and products that they usually wouldn't have accessed ten years ago.

What discoveries did you make?

There is quite literally an app for everything! There are many apps similar to Pocket Book but on an advanced scale that offer more insights for a small monthly fee.

What is your key takeaway from the experience?

This space is unique in that they are extremely driven and educated professionals, focused on experience and results. It is important to be on top of your game and have a sharp mind as well as being accessible and the ability to deliver results within a short time frame.

Final question – would you do it again?

Yes, I worked alongside ambitious and driven people.

Get Involved

For more information about the CA Catalyst initiative or becoming a CA in Residence, please email ca.catalyst@charteredaccountantsanz.com or apply online.

Apply for CA in Residence

More about CA Catalyst

Find out more

Search related topics